過去數年，聖鮑思高慈幼協進會—青年會員委員會（YMC）持續透過多元活動（如青年培育夏令營、義工招募及培訓Alpha course、燭光祈禱晚會、代禱精兵等）推動青年認識/深化信仰。為進一步回應在職青年（18-35歲）的靈性需要，今年我們計劃開展公開招募的「ymc x alpha 聚會」，旨在幫助職青教友及非教友深化信仰認知、建立祈禱習慣、培育新一代領袖，並維繫具生命力的信仰團體。
為實現此目標，我們擬定以下三階段策略：
第一階段：前期吸引（線上平台建立與內容經營）
- 平台設立：於社交媒體（IG/Threads）創建專屬帳號，作為接觸職青的主要窗口。
- 內容策略：以輕鬆幽默的風格，分享職場生活共鳴點（如工作壓力、人際關係、生涯探索等），引發目標群體關注與互動，逐步建立品牌親和力。
第二階段：中期互動（關係建立與信仰初探）
- 線上線下互動：透過問答、主題討論、小型分享會等低門檻活動，吸引追隨者參與，進一步認識參與者背景與需求。
- 團體氛圍營造：在互動中自然融入信仰價值與見證，初步傳遞信仰資訊，並培養團體歸屬感。
第三階段：長期培育（Alpha course 實施與領袖訓練）
- 核心活動舉辦：開展系列Alpha course聚會，以開放對話方式探討信仰與人生，啟發或鞏固參與者的信仰根基。
- 習慣與領袖培育：強調祈禱在生活中的重要性，引導參與者建立持續祈禱的習慣；從中發掘具潛質者，提供培育機會，使其逐步成為團體的新生領導力量。
透過此系統性規劃，我們期望能有效吸引職場青年，陪伴他們在信仰中成長，並為團體帶來長遠的活力與傳承。
Over the past few years, the Salesian Cooperators - Young Members Committee (YMC) has been accompanying young people in knowing and deepening their faith through a variety of activities, such as youth summer camp, Alpha Course for YMC volunteers, candlelight prayer, Prayer Warriors, etc. To further respond to the spiritual needs of working young adults (18–35), we are launching an open‑registration “ymc x alpha” gathering this year. It aims to help the young professionals (both Catholic and non‑Catholic) deepen their understanding of faith, build a habit of prayer, nurture the next generation of leaders, and sustain a vibrant faith group.
To achieve this goal, we have developed a three‑stage strategy:
Stage 1: Initial Engagement (Building Online Presence and Content)
- Platform Setup: Create dedicated social media accounts (IG/Threads) as the primary channels for reaching out the young professionals.
- Content Strategy: Use a light‑hearted and humorous tone to share relatable workplace experiences (such as work stress, interpersonal relationships, and career exploration), drawing attention and interaction from the target audience and gradually building a friendly and trustworthy image.
- Online–Offline Engagement: Use Q&A, themed discussions, and small sharing sessions as low‑barrier activities to encourage participation and better understand the backgrounds and needs of followers.
- Group Atmosphere: Naturally integrate faith values and personal testimonies into interactions, offering an initial introduction to faith while fostering a sense of belongings.
- Core Programme: Conduct a series of Alpha Course gatherings that explore faith and life through open conversation, inspiring participants or strengthening their foundations in faith.
- Habit‑building and Leadership Development: Highlight the importance of prayer in daily life, guiding participants to cultivate a consistent prayer habit. Identify those with leadership potential and offer formation opportunities to help them gradually become new leaders within the group.